destination roast

this is pretty cool. and there’s never been anything like it before! read about it here: http://sprudge.com/chris-owens-fun-coffee-roasting-desert.html

“So sour and fruit!”

Murakami likened the difficulty of wrapping his head around the novelty of the lighter style of Scandanavian roast coffee to his initial confusion upon discovering the work of the American minimalist painter Robert Ryman: “First I say, this is not coffee? So sour and fruit!” But his palate and trust both grew as they hammered out a collaboration for Bar Zingaro…

read the entire article in the NYT, here